The Victoria Business Improvement District (BID) was established on 1st April 2010 after a ballot in which businesses in the 110-acre Victoria BID footprint voted on a business plan.

The Victoria BID has been established for 15 years and since April 2010 has delivered three successful five-year terms. In February 2025, the Victoria BID’s levy paying business partners voted for the renewal of the Victoria BID for a fourth term with a resounding 97% yes vote. 

Stretching from Buckingham Palace to Ebury Bridge, Victoria BID is home to key gateways including Victoria Station and Victoria Coach Station and encompasses attractions such as Buckingham Palace, Westminster Cathedral, Hamilton at The Victoria Palace Theatre and Wicked at The Apollo Victoria Theatre.