Long celebrated for its historic charm, St James’s Park has undergone a significant transformation in recent years. Once primarily recognised for its architectural and historical significance, the neighbourhood is now emerging into a thriving residential community that honours the area’s deep-rooted traditions whilst celebrating contemporary city living. Moments from Buckingham Palace, Westminster Abbey and the Houses of Parliament, the enclave is increasingly attracting professionals, families and international residents looking to make St James’s Park home, drawn to its prestige, connectivity and dynamic lifestyle. Significantly contributing to this transformation is The Broadway, a landmark mixed-use development designed by acclaimed architectural firm Squire & Partners. Delivering one million sq. ft. of residential, office and retail space on the former New Scotland Yard site, The Broadway reflects how St James’s Park is evolving to meet the expectations of modern urban dwellers.
This renaissance across St James’s Park is further reflected by neighbourhood-defining schemes such as Nova Victoria and Cardinal Place, which have reshaped Victoria Street with new offices, shops, restaurants and public spaces. Meanwhile, emerging projects such as the future hotel conversion of TFL’s Grade I listed former headquarters at 55 Broadway – by the same architects behind The Ned and The Old War Office – and the planned redevelopment of 102 Petty France – well known as the former location of the UK’s Home Office – One Victoria Street and 40 Broadway signals a growing wave of commercial and hospitality investment across the neighbourhood. Together, these developments are reshaping St James’s Park into a highly sought-after area with growing residential appeal.
Driven by exceptional property growth, St James’s Park has firmly established itself as one of central London’s highest performing residential markets. According to JLL, average apartment prices in the area have surged 142% over the past twenty years, outperforming both Westminster at 126.1% and Greater London at 104.9%. This growth is expected to continue, with a further 14.7% rise forecasted between 2025 and 2029, reinforcing St James’s Park’s position as an extremely resilient residential market. Lettings mirror this momentum, with average rents having risen by 35% in the past five years, and JLL forecasting a further rental growth of 18.8% between 2025 and 2029. Together, this robust market performance positions St James’s Park as a good value proposition compared to neighbouring Belgravia and Mayfair whilst also representing a secure long-term investment opportunity.
Connectivity is also a key feature of the locale – just a stone’s throw from neighbourhoods like Mayfair and Belgravia, St James’s Park benefits from its proximity to three underground stations, St James’s Park, Westminster and Victoria. Easy access to National Rail services including direct lines to Heathrow and Gatwick airports contribute to making the neighbourhood particularly attractive to international residents and frequent travellers. According to JLL’s Buyers and Tenant Survey 2025, access to public transport ranked as the top priority for 97% of buyers and 91% of tenants, underscoring connectivity as a key element of St James’s Park long-term appeal. In addition, nine of London’s top fifty independent schools – including Westminster School and City of London School – and some of the UKs most prestigious universities – such as Imperial College London and University College London – are reachable within thirty minutes, further enhancing the area’s all-round appeal.
Complementing its connectivity, St James’s Park is a neighbourhood where entertainment, culture, and outdoor spaces are readily accessible. Three Royal Parks – St James’s Park, Hyde Park, and Green Park – provide 447 acres of green space within walking distance, offering locals access to expansive lawns, tranquil lakes and tree-lined paths. The neighbourhood’s cultural appeal extends to landmarks including Westminster Cathedral, Horse Guards Parade and The London Eye, creating a rich tapestry of heritage and entertainment. The neighbourhood also boasts a vibrant culinary scene, from two Michelin-starred dining at A.Wong to one-star gastronomy at The Goring and Jeremy King’s Arlington on the historic famed site of Le Caprice. Beyond dining and culture, St. James’s Park’s is surrounded by world-class shopping, from the convenience of Victoria Street and Cardinal Place to iconic retail destinations such as Harrods, Harvey Nichols, Peter Jones and the globally renowned boutiques of New Bond Street, which are all within easy reach.
At the centre of this evolving St James’s Park neighbourhood, The Broadway provides 258 design-led residences, 116,000 sq. ft of BREEAM Excellent-rated office space and 24,000 sq. ft of ground-floor retail and dining. Nestled in the heart of the Broadway and Christchurch Gardens conservation area, the 19-storey development comprises six buildings with floor-to-ceiling windows that maximise natural light whilst maintaining the rhythm and scale of the surrounding landscaped spaces and tree-lined streets. Residents at The Broadway benefit from 12,000 sq. ft of private amenities including a 25-metre pool, spa facilities, gym, cinema room and 24-hour concierge. Consequently, The Broadway represents the ideal destination for those looking to take advantage of everything the St. James’s Park neighbourhood has to offer.
Alex Michelin, Co-Founder of Valouran, comments: “The Broadway marks a new chapter for St James’s Park. The development honours the area’s heritage while embracing a forward-looking vision for how people want to live and work in London today. From its position at the heart of St. James’s Park – a unique seat of power surrounded by iconic London establishments – to its thoughtfully designed architecture and amenities, this is an exceptional offering in a neighbourhood with proven long-term value.”
Charles Leigh, Sales Director, Valouran comments: “Since our appointment, we have already experienced strong and sustained demand, with Valouran’s refreshed creative direction and renewed sales experience only set to support these efforts further. This is helped by St James’s Park being increasingly recognised as a compelling destination to work and live- and with The Broadway’s high-quality build and wealth of amenities, it provides an unparalleled lifestyle opportunity in this perfectly located neighbourhood. Buyers understand the uniqueness of The St James’s Park setting and the supporting data on capital appreciation and rental growth speaks for itself.”
JLL and Savills are joint sales agents at The Broadway.
Author: Luchford for The Broadway (Valouran)
Hero image credit: Jack-Hobhouse