Pride in the Quarter, June to August
Scout proudly wears a collection of illustrated badges that tell the story of a love for London, the historic hotel that inspired it and the celebrated experiences associated with London, from afternoon tea to football. The sculpture offers a warm welcome to visitors from around the world, celebrating London as a place of culture, connection and belonging.
e.g. about the local area (some famous landmark lions), World Cup stat, etc.
Overlooking the River Thames in the heart of Westminster, The Royal Horseguards Hotel is one of London’s most distinguished historic hotels, renowned for its Victorian grandeur, rich heritage and warm hospitality.
Situated moments from Victoria Embankment, Covent Garden and the city’s iconic cultural landmarks, the hotel was once frequented by Winston Churchill, William Gladstone and David Lloyd George, while its grand apartments housed Britain’s first Chief of Secret Intelligence, a legacy that continues to shape its distinctive character today.
This summer, The Royal Horseguards is proud to support London Heritage Quarter’s Pride in the Quarter lion trail, celebrating creativity, community and the spirit of London during a summer of football and city-wide celebration.
Thank you for visiting our lion sculpture, please enjoy 15% off on The Terrace, our riverside outdoor space overlooking the Thames and the perfect spot to relax this summer. T&C’s Apply.
Designed by Olivia Brotheridge, an illustrator known for celebrating London landmarks, culture and storytelling through her work
Pride in the Quarter celebrates community and culture with a free public art trail in London. From June to August, find 17 artist-designed lions and lionesses near iconic landmarks including Buckingham Palace, Trafalgar Square and Big Ben.
Inspired by the Three Lions emblem and this summer’s World Cup, the trail celebrates English football history alongside the people, places and cultural stories shaping modern Britain.
Look up along Strand and Victoria Street to discover street flags reflecting the local voices, pride and diversity that shape our neighbourhood
There are loads of restaurants, cafés, bars and quick bites located conveniently near to Pride in the Quarter sculptures
From rooftop cocktails and sit-down dining to grab-and-go favourites, discover food and drink spots across central London
Whether you’re planning a family holiday, solo city break, or a weekend with friends, discover London’s vibrant mix of culture, adventure and entertainment for every age.
From hands-on workshops for children to world-class exhibitions, discover plenty of experiences to enjoy over the summer holidays.
Will you find all 17 lions? Pride in the Quarter Lion Trail spans spans 1.945 km² through the heart of Westminster, linking Trafalgar Square, St James’s Park and Victoria Tower Gardens. Discover the full pride and tag us on social media @LondonHeritageQuarter
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