The area stretches from Belgravia to the Royal Courts of Justice and includes major London landmarks Buckingham Palace, Parliament Square, Downing Street and Trafalgar Square. Encompassing the majority of the historic processional route through Central London and major transport hubs, the area is also home to a large number of corporate occupiers, office workers and Government Departments.

Delivering value through partnership is at the heart of our offer, with the BIDs working hand in hand with Westminster Council and other partners to support business growth, enhance the environment and lobby on behalf of our diverse business communities.

Recent successes include the refurbishment of Christchurch Gardens in Victoria and the momentum built around the transformation of Strand Aldwych. Both projects, pioneered by the BIDs, demonstrate the importance of high quality public spaces and the powerful force for good that public / private collaboration can be.