New Christmas lights have been unveiled for the iconic Strand and Villiers Street, with the display paying homage to the Savoy Theatre, a landmark on Strand, which became the first public building in the world to be fully lit by electricity in 1881.
The installation, which was switched on 12 November, features rows of two enchanting, illuminated fairy figures positioned on either side, flying through the air with glowing trails of light behind them.
The design celebrates the works of Joseph Swan, who created the first ever fairy lights in 1882, for performers to wear as they danced on the opening night of Iolanthe, the first show to premiere at the Savoy Theatre.
Consisting of over of 96,000 cutting-edge LEDs, each chosen for its low energy consumption, long life, and high performance, the display celebrates the Strand’s rich cultural heritage whilst still embracing modern sustainability practices. The lights’ frames are made entirely from recycled aluminium, and the electrical system are made using rubber, copper, and plastics – all derived from secondary raw materials, reducing environmental impact and helping conserve natural resources.
Further embracing the festive spirit, London Heritage Quarter will be hosting fairy-themed workshops and children’s book readings to appeal to families over the Christmas holidays, helping attract visitors to the area. This is in addition to organising 500 festive hampers for elderly vulnerable residents across the London Heritage Quarter district to enjoy over Christmas.