The term ‘wayfinding’ encompasses all the ways in which people comprehend physical space and navigate from place to place. Through a series of workshops, street audits and surveys, Wayfinding specialists, City ID, have produced a Wayfinding Strategy for London Heritage Quarter that aims to plan wayfinding enhancements that will give visitors more confidence to locate themselves, make decisions, and move around the area. Wayfinding enhancements will positively impact people’s perceptions of the area, increase vibrancy, and support economic prosperity.
The strategy seeks to address the following:
- Creating a more attractive place to live, work and play
- Supporting active travel and sustainable movement
- Improving tourism offer, encouraging longer and repeat stays
- Enhancing footfall and encouraging the ‘return to the office’
The strategy marks London Heritage Quarter’s commitment to improving the wayfinding provision in the area by taking forward a host of recommendations outlined in our strategy; delivered through leadership, influence and collaborative partnership working.
You can view the strategy and an executive summary here:
- London Heritage Quarter Wayfinding Strategy
- London Heritage Quarter Wayfinding Strategy – Executive Summary
If you wish to get in touch regarding the strategy, please email dan.lallana@london-hq.co.uk
